We are experiencing a global revolution in media consumption and investment, which is migrating from traditional to digital. In most countries, the share of digital media already exceeds that of TV. It is more than a global trend. According to eMarketer, in 2019, investment in digital media will grow 17.6%, reaching US$333 billion. It means that, for the first time, digital media will account for more than 50% of all advertising budgets. By 2023, this percentage will reach 60%. Differently from the traditional media buying process, digital requires deep technical expertise and experience on media platforms such as Google Ads and Facebook Ads.
Cadastra is a pioneer in digital media strategy and operation, building digital campaigns for brands from all over the world since 2000. We train our professionals in all stages of the funnel, providing continuous training and access to the main partnership programs of the largest global media and technology players.