Paid Media

The digital media ecosystem of channels, ad formats and media partners is very fragmented. It requires planning, insights that are data-driven, understanding of the consumer journey and technical expertise to be effective and deliver results.

We are experiencing a global revolution in media consumption and investment, which is migrating from traditional to digital. In most countries, the share of digital media already exceeds that of TV. It is more than a global trend. According to eMarketer, in 2019, investment in digital media will grow 17.6%, reaching US$333 billion. It means that, for the first time, digital media will account for more than 50% of all advertising budgets. By 2023, this percentage will reach 60%. Differently from the traditional media buying process, digital requires deep technical expertise and experience on media platforms such as Google Ads and Facebook Ads.

Cadastra is a pioneer in digital media strategy and operation, building digital campaigns for brands from all over the world since 2000. We train our professionals in all stages of the funnel, providing continuous training and access to the main partnership programs of the largest global media and technology players.


A team of results-oriented experts

With two decades of experience, Cadastra was the first Brazilian search engine marketing agency. Today, we are one of the largest full service digital agencies in Latin America. In 2018, we managed more than R$200 million in media budgets. With a team of experts that plan and work with media purchases in the main formats and channels, such as paid search (Google Ads, Google Shopping, Bing Ads) and social ads (Facebook and Instagram Ads, LinkedIn Ads, Twitter Ads etc.), we use dozens of national and global display, video, and programmatic advertising inventories, such as Oath, Uol, Criteo, Afiliados, Native Ads and more, to optimise campaigns and boost results.  We are also constantly concerned with the specialisation of our media operation teams.

Our teams are trained and certified by Google and other main channels, take complementary tests and exams, and are constantly learning and updating their knowledge. This entire process ensures we provide results above expectations for our customers.

Media Agnostic and Transparent model

We are committed to use media partners and models that will give you full transparency and offer the best brand safety practices. You are aware and in control at every step of your campaigns and have full visibility of your budget allocation and returns. 

Our team of experts work only with the leading media players such as Google, Bing, Facebook, Amazon, Twitter, Linkedin, Criteo, Adform, Pinterest, and many others – we will help you define which channels and ad formats are best for your.

Also, our strategy plan is a balanced mix of different channels and ad formats, Paid Search, Paid Social, Programmatic, Display, Video, Markelplaces, Affiliates, Remarketing/Retargeting and more.

Media consulting services and In-house teams

We can help you build your own internal media operations team, develop it and train it and audit the results.

Get in touch to learn how we can transform your business!


Thiago Bacchin

Founder and CEO, Thiago is one of the pioneers in performance marketing.


Gustavo Bacchin

Co-founder and CEO EMEA, he has 23 years of experience with digital marketing.