Cadastra | Paid Media Services

Media solutions to connect brands to audiences and maximise results

Using paid, earned and owned media, we plan, create and manage campaigns that engage consumers across different stages of their journey. The right message, at the right time, to the right audience.

Our Media Services and Solutions

Paid Search

Pioneers and leaders in Paid Search, our team of experts works with all leading advertising platforms to manage and optimise your keyword portfolio investment and brand visibility in the search results.

Paid Social

We deliver Paid Social campaigns across platforms such as Instagram, TikTok, LinkedIn, Pinterest, Facebook, X (former Twitter) and others. Using advanced audience segmentation, data intelligence and lookalike audiences across formats such as video, audio and text, we help brands build their online presence and grow their businesses.

Programmatic Media

We work with DSPs to run campaigns on video platforms (streaming, connected TV, in-stream, etc.), display, and audio. We use data enrichment, budget optimisation, appropriate bidding, and high target accuracy through personalised deals with our partners.

Retail Media and Marketplace Ads

We promote products and services through campaigns on retail platforms such as Amazon, eBay, Mercado Livre, RelevanC, Linx, and Magalu Ads. Our goal is to connect your brand with conversion-ready consumers, increase the visibility of your promotions and offers, and ensure user engagement.

Omnichannel Campaigns (O2O)

Our team delivers media strategies that connect and integrate omnichannel objectives, connecting online solutions with offline initiatives and covering the communication touchpoints with your customers from end to end.

Out-of-Home (OOH)

With a strategic and creative approach, we help brands stand out in physical spaces such as billboards, bus stops, train stations, street clocks, elevators, airports, and shopping centres to engage your target audience and boost brand recognition.

Google Marketing Platform Stack Implementation

We are certified in Search Ads 360 and Display & Video 360 for onboarding, setting up, and operating the GMP solutions, which help clients with greater governance and the highest sophistication in digital media operations.

Affiliate Marketing

We mediate and implement affiliate marketing campaigns, rigorous audit models, a qualified partner network, and guaranteed results for both performance campaigns and lead generation.

Last Mile Apps

Consumers using delivery apps like Deliveroo, Uber Eats, and Just Eat are in a very particular stage of their purchasing experience. We work with these platforms to help your clients generate visibility, engagement, and conversion at the right time and with the right message.

Media Consulting & Auditing

Our teams of specialists are certified and bring their expertise to work on in-depth analysis of your campaigns and your strategic and tactical media planning to recommend the best execution aligned with market best practices to achieve marketing objectives.

How can we help your brand with our media services?

Grow customer acquisition exponentially by optimising performance channels strategy

Decrease CAC by bringing efficiencies to your marketing operation and investment

Lower paid media dependency by diversifying and optimising your marketing mix strategy

Grow brand equity and visibility with an integrated paid, earned and owned media strategy and consistent communication across different touchpoints

Develop a data-driven decision-making and culture process by auditing, optimising and integrating your data sources and dashboards

Increase CLV by developing a 1st party data strategy

Paid Media