Companies wanting to stand out in their respective markets should focus on creating personal connections with their customers, understanding their behaviour and devising ways to set themselves apart from the competition. It is then necessary to think about connecting data and using the technologies available in the market to overcome the challenges faced.
Previously known as IBM Watson Marketing, Acoustic was designed primarily to support marketing professionals by producing data that amplifies the understanding of what their audiences need.
The platform uses artificial intelligence technologies to generate analyses and insights that help improve brands’ decision-making process. Additionally, it has a range of solutions designed to deliver users a unique experience.