The Performance Roundtables (or Performance Rooms) emerged in the market to help companies make campaigns more efficient while reaching their targets faster.
Members of the advertiser’s team and their main digital providers meet in a single space to improve website optimisation, launch campaigns and develop creative initiatives with the goal to reduce barriers in the approval processes and increase the speed of projects.
It is worth emphasising that for a company to implement a Performance Roundtable model, it must have reached an advanced stage of digital maturity. Organisations with traditional marketing and communication structures must first undergo internal digital transformations before they can implement a Performance Room.