Focused on performance, programmatic advertising and social ads, the goal of the media consulting service is to boost the performance and results of companies that have or want to have in-house digital media teams working on performance-based media (lower funnel), consideration (middle funnel) and awareness (upper funnel).
Cadastra has its own unique media consulting process and method, collaborating with media professionals from advertisers and their partners (e.g. advertising agencies).
Our analyses identify opportunities and improvements for campaigns in Google Ads, Google Shopping, Facebook Ads and Afiliados, among other media and formats. The Cadastra team can work either independently or with your company’s in-house teams.
The consulting work combines our team’s expertise with the best market practices for each channel and format. We run performance-driven technical and analytic observations to help each division achieve its goals.
It is worth mentioning that our team does not run campaigns as part of the media consulting services. Such operation is under the scope of the media purchase service.