UK agency Digital Ethos completes integration into Cadastra
The Midlands-based agency is now part of an international team, having worked with the NHS, Flutterwave, JD Group, Co-op, and Scrivens, offering a range of performance marketing and content production services.
Performance Marketing World
April 4, 2024
Next-gen company Cadastra has completed its integration of Leicester-based Digital Ethos, after buying the digital marketing agency in 2022.
Following the company’s growth in Latin America with the acquisition of e-commerce specialist M3, the integration will bring more SEO, PPC, social media, and web development expertise to the expanding Cadasta workforce.
Now operating under the Cadastra name, Digital Ethos was founded in 2016 and has forged an established track record in England, having already completed two of its own acquisitions.
“We've evolved beyond being just a marketing agency”
Luke Tobin, CEO and Founder of Digital Ethos, highlighted the shared values and synergies between the two companies: "I am thrilled about this milestone that not only concludes our acquisition, but also scales our business and the services we provide. We've evolved beyond being just a marketing agency – we’re now a next-gen company offering digital transformation and martech services, which is incredibly exciting for us."
Cadastra is a global marketing, technology, business strategy, data and analytics solutions company, which has more than tripled its international operation in the last year. This deal takes another “important step” in consolidating its global platform, with 900 employees spanning six countries, and serving over 400 clients globally.
Gustavo Bacchin, CEO of Cadastra EMEA, emphasised the strategic significance of the move: "We’ve been in the UK for six years, and the integration with Digital Ethos expands our team to 50 members and solidifies this pivotal moment in our growth journey. By blending local market insights with global expertise, we're ready to offer innovative solutions that truly meet our clients' needs."
Looking ahead to 2024, Cadastra plans to pursue further acquisitions, focusing on technology, data analytics, martech, and commerce.
This year, the company said it is prioritising several key topics and services, including AI, Machine Learning, and the Metaverse. It also places a strong emphasis on first-party data, particularly in response to the phase-out of third-party cookies, and the rising demand for CRM services.
In 2023, Cadastra secured projects with Reckitt, NHS, Tramontina, Mattioli Woods, Ashmore Group, and VOID Interactive.
In Brazil, the company secured significant accounts and projects with industry giants like Unilever, Samsung, Wyden, Crocs, Schneider Electric, among others.
Cadastra’s portfolio includes two other companies: Adtail, a full-funnel digital agency; and Daxgo, an e-commerce management solution. These entities operate in direct synergy with Cadastra while retaining their autonomy and brand identity.
Originally published by Performance Marketing World, available here.