Content & Creativity
Discover our solutions in Design & Creativity services
Visual ID Development
We create and execute conceptual key visuals for products, promotions, and brands across various market segments. Our professionals are experienced and accustomed to working with major brands, possess a strategic outlook, and execution agility, and are certified in the leading software for digital graphic design and creation.
Campaign Development
We create and adapt online, offline, OOH, and 360-degree communication campaigns based on data and always focused on achieving the best results. Our involvement ranges from the planning stage, through defining the creative path, to execution and operation.
Interface Design
We plan, develop, and implement websites, applications, and all kinds of digital interfaces that can interact with your consumers. Our professionals have the technical and aesthetic knowledge to build functional tools centred on the best user experience (UX), facilitating usability and generating better results.
Rich Content
We specialise in the development of HTML ads and content with advanced audio and video features that stimulate user interaction. In addition to creating and broadcasting the pieces, we also analyse user behaviour and experience through them, extracting fundamental data to increase your brand's viewing and conversion rates.
Photo & Audiovisual Production
We have a complete team responsible for capturing, editing, and finalising videos and photographs. They are professionals trained to shoot commercials, videos for social media, internal communication videos, video cases, and all types of audiovisual production. An experienced team of motion designers is also available to perform animation, assembly, and finalisation work.
Illustration
Our creative team is also trained to create 3D images, infographics, vector icons, logos, and everything else related to digital illustration, contributing to a better interpretation, visualisation, and representation of ideas and campaigns.
Market, Behaviour, and Comms Analysis
We conduct an in-depth analysis of the market in which the client operates, how consumers have been behaving, and how competing brands are positioning themselves. Our specialist team is trained to identify trends, opportunities, and threats within the brand's context.
How can we assist your brand with our Design & Creativity services?
Global communication deployment for various touchpoints
We adapt and scale your brand's communication through a strategic, personalised approach, leveraging automation. This ensures message consistency, and higher engagement, and, of course, maximises campaign results.
Market analysis and communication for your brand and competitors
With our monitoring, your brand is always keeping up with market movements. We can ride the current trends and also anticipate upcoming ones. Achieve a strategic and up-to-date market positioning.
Creative deliveries with greater agility and scalability
We build scalable processes and strategies that guarantee consistent and effective creative deliveries as demands increase. Our creative team easily adapts to variable workloads, maintaining the quality and originality of deliveries without compromising innovation and creativity.
Demand peaks requiring a team of qualified professionals
To avoid overburdening your internal teams and compromising work quality, we have a broad, experienced, talented, and agile team always ready to maintain standards and efficiency in delivering your projects.
Professional audiovisual content production
Audiovisual content production is a powerful tool to emotionally and engagingly connect brands with their audience. At Cadastra, we have an in-house production team to help convey complex messages in a simple, memorable, and visually impactful manner.
Explore our solutions in Influence & Content Marketing services
Content Operation & Production
We offer a complete range of services that cover everything from website, blog, and landing page review to content structuring, planning, and production for online platforms. This includes creating diverse audiovisual content such as podcasts, videos, animations, audio, and photography, along with detailed result analysis for continuous optimisation.
Content Consulting
We guide our clients on how to build their content according to the best practices used by our team. We align content production with the business's strategic objectives and define the guidelines for the brand in this area. In the consulting process, we conduct evaluations, analyses, and reports that indicate new opportunities.
Event Coverage
We provide event coverage for content generation on digital channels. We contribute to defining the structure, budget, and production of these materials. We tailor our proposal to the desired outcome, which can include photo or video content, interviews, or behind-the-scenes footage.
Social Media Marketing
We manage social media comprehensively with a 360-degree approach. This includes content planning and creation (text and creative), engaging with the brand's followers, monitoring social data, and providing personalised performance reports. Everything is aligned with the business objectives and adapted to the nuances of each platform.
Social Monitor
We monitor and analyse interactions on the brand's social media channels. This work, carried out with adaptable tools, delivers relevant insights for the business supported by mapped metrics. We amplify conversations that yield results.
Social ID
Based on the brand's positioning, we define how it should present itself on social media. We develop verbal and visual guidelines, as well as define how the brand should interact with its community and which themes should be addressed in the content.
Influencer Marketing
We design influencer marketing strategies that include a tailored curation of influencer profiles for your brand. We plan creative actions connected to your objectives, manage the budget for these projects, and ensure execution with selected partners.
Social Networks Consulting
We act as a strategic partner to the client, bringing our consulting perspective to their social media presence. Through evaluations, studies, reports, and analyses, we identify opportunities for improvement in operations. We maintain constant contact through weekly or monthly meetings where alignments and results presentations are conducted.
How can we assist your brand with our Influence & Content Marketing services?
Analysis of brand interactions and results on social media
We investigate interactions, results, and all possible metrics to understand your brand's communication performance. Based on the diagnosis, we adjust digital strategies, thus ensuring effective and powerful engagement with your consumers.
Event coverage, presentations, live streams, and institutional videos
Through live broadcasts and visually appealing, dynamic videos, we help engage your followers, promoting real-time interaction, conveying messages with your brand's values and objectives, and generating greater visibility and credibility in the digital environment.
Content that generates engagement and connection with consumers
We help strengthen the relationship with consumers and the brand presence on social media through experiences, digital activations, and meaningful content that establishes a relationship of trust and loyalty.
Integration and management of brand communication across all digital channels
To ensure a consistent experience aligned with your company's values, we strategically integrate and coordinate all digital communication or action, regardless of the channels. This way, we expand the brand's reach, strengthen its identity, and generate even more engagement with the audience.
Creation of relevant content for consumers across various touchpoints
To meet consumers' needs and further strengthen the brand relationship, it is essential to create relevant content across various channels. At Cadastra, we develop personalised and strategic materials for each communication channel, generating engagement, and loyalty, and adding value to the customer experience.