SEO
Discover our services and solutions in Digital Performance
SEO Consulting
Our SEO solutions cover a wide range of services and expertise, from Tech Audits and Content Optimisation to Authority & Reputation strategies. Our consultants will help you understand opportunities and challenges in search and develop a plan to elevate your search visibility and experience.
Tech Audits & Site Migration
The foundation of successful SEO is a user - and search-friendly website. Our extensive tech audit will cover topics such as speed optimisation, meta tags, geo localisation, architecture, taxonomy, crawling, among others. Site migration services are focused on supporting your team in successfully migrating platforms, from CMS to e-commerce solutions. We will help you maintain your existing SEO results and ensure we are leveraging opportunities to grow.
International SEO
Expanding your business across different regions and languages requires understanding the geo-localisation of your channels and, more importantly, the cultural nuances of each language to create a content strategy that engages different audiences. Our team has helped clients expand to more than 40 countries by running holistic SEO projects and/or developing international SEO go-to-market playbooks.
SEO for E-commerce
E-commerce websites suffer from many specific SEO issues, such as duplicate and thin content, indexation problems, missing schema markup, poor site structure and orphan pages, among others. Successful SEO for E-commerce projects are based on a deep understanding of those issues and a vast experience working with a range of e-commerce platforms and their peculiarities - Salesforce Commerce, Oracle ATG, Adobe Magento, Hybris SAP, Big Commerce, Shopify, VTEX, among others.
Content Strategy
Planning and execution of a content strategy built around driving engagement and performance, that also includes business-critical keywords and considers the user’s search intent. Optimise existing content, from product pages to category pages, blogs, and other informational sections of your website.
App Store Optimisation - ASO
We use best practices to optimise and leverage your app visibility at Apple Store and Google Play, maximising results and driving app downloads.
CRO Consulting
Maximise the potential of your platforms with CRO strategies focused on increasing conversions and engagement. Our approach combines research, design, experimentation, and continuous learning to drive your post-click profitability in a scalable way. Achieve superior ROI with UX practices guided by testing and measurable results.
UX & Consumer Journey
We unravel the consumer journey with quantitative and qualitative analyses, mapping out intentions, behaviours, and emotions influencing their decision-making. By combining primary and secondary data using UX research methods, we identify needs and foster insights that ensure strategic efficiency and drive results.
How do our Digital Performance solutions help your business?
Customer Acquisition and Grow Revenue
SEO is one of the key customer acquisition channels among your marketing mix investment. With the right strategy and if executed consistently for a period of time - SEO sometimes does take a bit of time to generate its first results - it will deliver long-term and consistent results, with high ROI.
Reduce reliance on Paid Media
Growing organic traffic and optimising conversion rates will reduce Paid Media dependence, balancing and diversifying your marketing mix investments, increasing ROI and reducing risk.
Scaling content creation and production with AI
Using the latest in Generative AI will help boost content creation, production and distribution with scale, speed and quality not possible before. Boosting results in SEO and Retail based on understanding consumer demand, from informational to transactional stages of the journey.
Grow brand visibility and awareness
Increasing the presence, visibility and communication of your brand around business-critical keywords will help drive brand awareness, drive qualified traffic and have a positive impact across all marketing channels.
Create a “High Performance” team
A testing culture guided by best practices in UX and Growth Hacking aimed at maximising website conversion into sales, lead generation, and other KPIs to enhance post-user acquisition profitability.
Understanding audiences and consumer journey
Using best UX practices, research and data analysis to create and expand understanding of your audiences and consumers - and the explicit and implicit factors that impact their decisions. Generate permanent insights to improve your marketing strategy by analysing brand touchpoints.