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Cadastra acquires digital marketing agency Digital Ethos in the UK

The acquisition is Cadastra's second M&A in 2022, after acquiring the Brazilian e-commerce company M3 and expanding its presence in LATAM.


November 5, 2022

Cadastra, a global marketing, technology, business strategy, data and analytics solutions company, takes another important step in consolidating its global platform and announces its second acquisition of the year, the UK digital marketing agency Digital Ethos. Headquartered in Leicester, UK, employing 50 professionals, Digital Ethos is a full-service digital marketing agency, serving clients across 15 countries. With this acquisition and the Brazilian M3 e-commerce company announced in October, Cadastra more than triples its international operation, forming a structure with almost 700 employees, seven offices and operations in more than 20 countries. M&A Advisory introduced the parties and advised Cadastra.

“Inorganic growth is a key part of our growth thesis for the next five years. The acquisition of Digital Ethos scales our strong currency revenues, gives us a more robust base in Europe and enhances important capabilities in the digital marketing area. We also understand that there is a great opportunity for cross-selling and up-selling with Cadastra’s operations in London and Brazil.” says Gustavo Bacchin, CEO of Cadastra EMEA.

Founded in 2016 by Luke Tobin, Digital Ethos has a well-recognised track record in England, having already completed two small acquisitions and being a certified B Corp. Over the past five years, the agency’s revenue has grown exponentially. Combining marketing, data and technology, with a culture focused on best practices in people management and performance. The agency has worked with major British brands such as NHS, Flutterwave, JD Group, Co-op and Scrivens. In terms of services, Digital Ethos offers SEO, paid media,, social media, digital PR, public relations and content production. Also of note is their web development division , which works with technologies such as Shopify and WordPress.

“I am extremely excited to continue to drive the business forward, as CEO, and work in a unified and global business. Our collaborative partnership brings together the best of our cultures and experiences to scale our digital marketing strategies. I am looking forward to this next stage of growth.,” says Luke Tobin, CEO and Founder of Digital Ethos.

The CEO of Cadastra EMEA says that “the cultural match and growth plans are an essential part of this deal. The partners aim for accelerated growth on a global level. We have a work environment that is welcoming, stimulating, and focused on generating results from digital. In addition, we are adding a highly talented team that will help us take the Cadastra brand even further in the UK and Europe.”

Following the signing of the acquisition agreement there will be no immediate change in day to day delivery, with clients continuing to receive the high level of service they have become accustomed to. Over the next 12 months the companies will format an integration plan including the rebranding of Digital Ethos to Cadastra EMEA and the sharing teams and resources in London and Brazil.

About Cadastra

Cadastra is a global marketing, technology, business strategy, data and analytics solutions company delivering exponential sales through digital channels. A pioneer and leader in search engine marketing in Brazil, it is the only company in Latin America to offer end-to-end solutions in Digital Transformation, with proprietary methodology, which enables a 93% customer retention rate. It has five business divisions: Business & Strategy (consulting and business strategy), Performance & Growth (media and martech platforms), Engaging Experiences (CRM, technology and SEO), Data & Analytics and Content & Creativity. Cadastra has around 500 professionals in three offices (São Paulo, Porto Alegre and London) and is in the leadership of three quadrants of the ISG Provider Lens™ Martech Solutions and Service Providers 2022 Report (Analysis & Intelligence, Presence & Digital Ads and Martech Strategic Services). In 2022, Cadastra was nominated for Caboré, the most relevant award in the communication industry in Brazil, in the Marketing Service category.

About Digital Ethos

Digital Ethos is a multi award-winning & strategic digital marketing agency, offering bespoke services across SEO, PPC, Organic & Paid Social Media, Graphic Design, PR, Web Development and Design. Digital Ethos is the first Leicester based B Corp and are amongst some of the first B Corp agencies across the UK. Most recently Digital Ethos were shortlisted across seven categories at the UK Search Awards 2022.