Unilever Case Study: Paid Media
Discover how Cadastra helped Unilever integrate offline and online channels, achieving a 60% boost in user engagement, 24% website revenue share, and CRM as a top revenue driver.
CadastraMarketing
July 4, 2024
Case
Unilever aimed to integrate offline and online channels to enhance customer conversion and loyalty strategies across the entire customer journey, ensuring consistent service across all touchpoints.
Answer
Cadastra assembled an analyst team to study customer behaviour, identifying 5 distinct consumer clusters and mapping touchpoints from awareness to post-purchase across online and offline channels. This initiative aimed to create a seamless and unified customer experience.
Results
The outcomes included a 60% increase in engagement from inactive users, a 24% share of website revenue, and CRM emerging as the third most profitable revenue channel.