Samsung Case Study: Paid Media

Samsung is one of the world's largest producers of electronic devices.



March 12, 2024


This was Samsung's first attempt to launch their QLED 8K TVs into the market in Brazil. Other brands had already entered the market therefore Cadastra had to put a strategy to help Samsung compete and gain market share. 


Cadastra began building an audience segmentation strategy to target high-net-worth geolocations and individuals within Brazil. Creative campaigns and specialised ad formats were developed across the customer funnel; teaser, awareness and ongoing support, with layers of remarketing.


Across the first month, Cadastra helped generate 26k leads (105% increase) and 43% increase in awareness.

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