Samsung Case Study: Paid Media
Samsung is one of the world's largest producers of electronic devices.
CadastraMarketing
March 12, 2024
Reading time: 2 min
Case
This was Samsung's first attempt to launch their QLED 8K TVs into the market in Brazil. Other brands had already entered the market therefore Cadastra had to put a strategy to help Samsung compete and gain market share.
Answer
Cadastra began building an audience segmentation strategy to target high-net-worth geolocations and individuals within Brazil. Creative campaigns and specialised ad formats were developed across the customer funnel; teaser, awareness and ongoing support, with layers of remarketing.
Results
Across the first month, Cadastra helped generate 26k leads (105% increase) and 43% increase in awareness.