Hanky Panky Case Study: Influencer Marketing Case Study
Founded in 1977, Hanky Panky is famed for its ingenious fusion of comfort and style. The extensive contemporary collection offers something for every occasion, with fabulous lingerie in an array of colours and shapes.
CadastraMarketing
March 3, 2024
Hanky Panky UK's ambition was to raise their awareness, reach a new audience and drive brand trust.
Cadastra's recommendation was to run influencer campaigns alongside media — we knew this would raise the brand's profile.
AnswerFor Hanky Panky UK this was their first attempt at influencer marketing.
Cadastra helped source talent, develop the ideas and map out the entire process end-to-end, from planning to execution. We ran background checks to validate each influencer's engagement.
The campaign was “gift exchange” driven. Cadastra developed everything from Instagram posts, Reels, Stories, blogs and TikToks. The UGC content exceeded client expectations.
ResultsThe campaign showed notable improvements across several key metrics. Engagement increased by 1.5k%, website traffic experienced a substantial surge of 1.8k%, and brand conversations saw an increase of 1.2k%, suggesting enhanced brand visibility and engagement within the target audience. The campaign generated £4.2k in Earned Media Value (EMV).