Our results speak for themselves: a 69% increase in revenue, a 44% boost in conversion rates, and a 40% rise in keywords ranking in the top position.
FARM Rio Case Study: SEO
The fashion market is highly competitive on Google so Cadastra was on a mission to increase traffic for non-branded keywords and help users at all stages of their journey.
CadastraMarketing
October 29, 2024
Reading time: 3 min
Case
Farm Rio’s (Fashion Retail) cheerful creations are crafted with an exotic, toes-in-the-sand spirit that’s simultaneously fashion forward and vintage-inspired. The challenge was to expand organic visibility and revenue via SEO.
The fashion market is highly competitive on Google so Cadastra was on a mission to increase traffic for non-branded keywords and help users at all stages of their journey.
Answer
We developed a keyword study that focused on non-branded terms and our implemented the strategy focusing on titles, descriptions and key content pieces.
We also improved internal-linking structures and main category and subcategory webpages.
Additionally, we improved page speed by implementing lazy load function and structured data was introduced to help Google understand the website better.
Our implementation resulted to additional visibility via Google features such as Google Discover, Google Feed and Google Now.