VIP Bottles Case Study: SEO & PPC

Case

VIP Bottles, an online luxury alcohol retailer based in Leicester, specialising in international exclusive and limited edition spirits, first approached Cadastra in October 2020 to build their online presence as they transitioned from a physical store.

The retailer was struggling to gain volume and visibility online and were running most of their shopping activity through an affiliate partner.

Answer

From an SEO perspective, we focused on improving site architecture with categorised breadcrumbs and content. Our comprehensive SEO strategy included creating guides, recipes, and product descriptions. For PPC, issues such as feed optimisation, budget constraints, manual bidding, competition, product pricing, and a limited number of SKUs were addressed. We optimised shopping feeds, placing additional emphasis on seasonal opportunities like Christmas and Valentine's Day.

Results

• 1900% Increase in revenue YoY
• 124% Increase in website impressions
• 1300% Return on ad spend (ROAS)

“Have been working with the team for over 3 years now and cannot put a price on the amount of support I have received throughout. Helped my business grow into a national company, using their expertise in PPC, SEO and Social Media. Would highly recommend this company to any business owner.”

Bhupinder Gill, VIP Bottles