Joy Case Study: Paid Media
JOY is as diverse and rich as its home-city, boasting eclectic products that are ultra-chic yet desirably different.
CadastraMarketing
February 28, 2024
Case
Joy required a new media strategy when the pandemic first hit. They wanted to double down on eCommerce.
Ecommerce was going to play a vital role in helping their customers and business navigate the challenges of the COVID-19 lockdown.
eCommerce was a key component to help them to stay afloat and maintain their customer base during the COVID-19 lockdown.
Answer
Cadastra paid media specialists looked through all paid media channels and collected behavioural data.
The team restructured paid media accounts and allocated a specialist for each channel while fixing critical web analytic measures.
Cadastra paid media team actively implemented various strategic tactics as this was going to be an essential to driving revenue and brand awareness for their online businesses during an economical challenging time.
Results
Key highlights from our paid strategy showed a significant 119% increase in new users, a 15% uptick in conversion rate, and a notable 130% growth in revenue.