Accurist Case Study: SEO & Website Optimisation
Accurist's partnership with Cadastra led to an 815% revenue surge, 620% CVR increase, 326% organic CVR rise, and 19% higher average order value through website
CadastraMarketing
June 4, 2024
Reading time: 2 min
Case
Accurist approached Cadastra as they experienced a consistent decline in website traffic, particularly in organic search. They lacked visibility into revenue tracking and struggled to identify converting traffic sources.
Answer
We began with a thorough user experience analysis and revamped critical website areas, including product listings, categories, and search navigation. Post-redesign, our focus extended to:
- Enhancing category page content to rank for more specific product keywords.
- Increasing backlinks from reputable domains.
- Monitoring domain authority and boosting email sign-ups.
- Improving overall website tracking for strategic insights.
Results
Accurist saw substantial growth in online metrics:
- Online revenue surged by 815%.
- Online conversion rate (CVR) increased by 620%.
- Organic CVR showed an impressive 326% rise.
- Average order value saw a notable 19% increase.