Creating a website goes beyond interesting interfaces or fads. A website is the digital storefront of a brand and must be strategically designed considering a range of characteristics and not just the viewpoint of the client journey, but also updates and maintenance by the company.
A well-designed website needs a multidisciplinary strategy that covers technology, programming and development, design, layout and content to fulfill the mission of informing, enchanting, engaging and converting users. In short, it should be created using the best market practices and aligned with business goals.