Google Analytics is a powerful tool for evaluating results from websites, applications, online and offline data, as well as providing additional insight into your customers. GA comes with two versions, known as Google Analytics Standard and Google Analytics 360, formerly known as Google Analytics Premium.
Google Analytics 360 is a paid version that unlocks additional features, tools and benefits. The source code base of both tools is the same, but there are significant differences in terms of resources between them. Its features focus on making data more accessible and integrated across Google’s platforms, providing a variety of tools for audience management.
Among the advantages of the Google Analytics 360 version compared to the Standard version are increased data processing, automatic integration with Google solutions, an increase in the number of customized dimensions and reports without sampling.