Cadastra 20 years.
In the last two decades, we have led major changes in marketing, advertising and technology. Digital Transformation? Just another day in the office.
A lot has changed in the last 20 years.
The rise of the internet has transformed how businesses communicate and engage with their audiences forever. We have been part of that journey, leading some of those transformations from the very beginning.
We were born in 2000, as the first Search Marketing Agency in Brazil. We continuously expanded and evolved our business model and solutions to deliver the latest in advertising and marketing.
Today we are a company that offers a blend of consulting, digital marketing, technology and educational services, with a track record in virtually every sector and industry, from small to large national or multinationals brands.
We were born as the 1st Search Engine Marketing Agency, a pioneer in SEO and PPC.
Opened an office in Sao Paulo, maintaining the headquarter, with more than 1,000 m², in Porto Alegre.
We started the process of expanding from being just a Search Marketing agency, into a business model that also offered consulting services in digital marketing. We expanded our portfolio, structuring the areas of Planning, Account Management, Social Media, Web Analytics and Design.
We communicate to the market our position as a full-service digital agency, specialised in performance.
Here we innovated again. Ahead of market trends and keeping a close eye to our client’s needs, we updated our services offering and made a soft launch of a new positioning: a company with multiple business verticals, based on strategic consulting, performance in digital operations, technology implementation and licensing services. Still in 2018, we started our international expansion, opening an office in London, UK.
We broke with the old models and officially launched our new positioning, moving away from the “traditional agency” model, now as a hybrid performance, communication and technology company. We also added an educational area to offer our clients and the market the latest in digital marketing education.
Today, what we are, and what we offer, is quite unique. We are the only company that blends digital marketing, consulting and technology, offering Business Strategy, Digital Operations, Technology, Solutions and Education services under one umbrella.
Just like our service offering and business model, the Cadastra brand has also evolved over the past 20 years. Here are the highlights:
Get to know a little more about the process of creating our current brand:
Digital Transformation? Just another day in the office.
Innovation has always been part of our DNA. And 20 years later, our innovation is recognised in some of the several awards we have won and by the numbers we produced in different areas of our business:
We evolve, grow and expand our operations always with one goal in mind: to transform people and businesses to prosper.
None of this would be possible without our amazing clients. Please see below some testimonials:
“The Smiles and Cadastra partnership has been going on for a few years, and during that time, we feel that we have developed together. We build relationships with great partners, learn even more about the business, run new projects, challenge ourselves strategically, create new areas (here or within Cadastra itself), learn and get it right. Today we understand that our relationship of trust – and because we consider everyone as part of a single team, with common goals – is what makes us more effective, as well as bringing us more maturity in deliveries, which we are even recognized for. We see Cadastra as a company with a young, innovative, technical and specialized profile, open to exchanging experiences, opinions and analysis, with much still to grow...together. ”Malu Andrade Marketing Manager at Smiles
“I wish Cadastra a Happy Birthday! 20 years of success, let another 20 more to come! You deserve it for all the partnership and commitment you have with your clients! ”Jannos Artusi Head of E-Commerce Channel Marketing Samsung
“Cadastra completes its 20 years of history – 5 years in partnership with the Samsung Online Store. Together we have built a history of success and growth, which has transformed Samsung's e-commerce into an extremely relevant channel in the market. We can only thank you for the constant and tireless partnership over that time. You have proven yourself much more than a simple agency, becoming an important partner in which we place all our trust to take our Digital Performance Marketing to a new level. Congratulations on the achievement!"Gustavo Leuzinger E-commerce Marketing Manager at Samsung Electronics
“It’s not about supplier and client, it is about a strong team and walking together with a single purpose to communicate and delight our consumer! This is our partnership with Cadastra, always based on data and optimisations to achieve our goals! Congratulations on the excellence of these 20 years and more to come!”Juliano Fortini Digital Marketing Coordinator at Samsung Electronics
And in the next 20 years, what will happen?
Certainly, new changes. After all, if there's one thing we're sure of it, it's that change is the only constant.
Whether in 5, 10 or 20 years from now, this is what we will be doing: turning the pages of time, bringing performance and growth to our customers and transforming great brands into digital businesses.