Cadastra 20 years.

In the last two decades, we have led major changes in marketing, advertising and technology. Digital Transformation? Just another day in the office.

A lot has changed in the last 20 years.

The rise of the internet has transformed how businesses communicate and engage with their audiences forever. We have been part of that journey, leading some of those transformations from the very beginning.

We were born in 2000, as the first Search Marketing Agency in Brazil. We continuously expanded and evolved our business model and solutions to deliver the latest in advertising and marketing.

Today we are a company that offers a blend of consulting, digital marketing, technology and educational services, with a track record in virtually every sector and industry, from small to large national or multinationals brands.

Our story

Our story and the evolution and growth of Digital in the last 20 years are one. We have evolved together.

Digital has transformed businesses and society, and we have been part of that since the beginning. See how we turned the pages of time in these two decades:

2000

We were born as the 1st Search Engine Marketing Agency, a pioneer in SEO and PPC.

2005

Opened an office in Sao Paulo, maintaining the headquarter, with more than 1,000 m², in Porto Alegre.

2008

We started the process of expanding from being just a Search Marketing agency, into a business model that also offered consulting services in digital marketing. We expanded our portfolio, structuring the areas of Planning, Account Management, Social Media, Web Analytics and Design.

2012

We communicate to the market our position as a full-service digital agency, specialised in performance.

2018

Here we innovated again. Ahead of market trends and keeping a close eye to our client’s needs, we updated our services offering and made a soft launch of a new positioning: a company with multiple business verticals, based on strategic consulting, performance in digital operations, technology implementation and licensing services. Still in 2018, we started our international expansion, opening an office in London, UK.

2019

We broke with the old models and officially launched our new positioning, moving away from the “traditional agency” model, now as a hybrid performance, communication and technology company. We also added an educational area to offer our clients and the market the latest in digital marketing education.

2020

Today, what we are, and what we offer, is quite unique. We are the only company that blends digital marketing, consulting and technology, offering Business Strategy, Digital Operations, Technology, Solutions and Education services under one umbrella.

Brand Evolution

Just like our service offering and business model, the Cadastra brand has also evolved over the past 20 years. Here are the highlights:

In 2019, a big change. In line with branding trends and to match our new positioning, we were very happy and proud to launch and a complete redesign of our logo. Fresh, modern, and versatile.
The following iteration retained much of its previous layout but gained new colours. This was a strategy that kept the brand modern and in line with our position at the time: a full-service digital agency, specialised in performance.
In 2008, we went through a process of transforming our purpose from an SEO agency to a business model that also offered consulting services in several other digital marketing disciplines. The tagline “Search Engines Promotion” was removed.
In 2003 we launched a brand with the mission of bringing the attention to the importance of visibility and delivering results in digital. The colours orange and blue, which already existed in the first brand, gained prominence in a new application that was presented with the tagline “Search Engines Promotion”.
Kindly called by us as “the bullet man”, our first brand represented our mission to generate visibility in the search engines for our clients. At that time, we were responsible for placing companies at the top of the search engines, always considering editorial and technology best practices.
In 2019, a big change. In line with branding trends and to match our new positioning, we were very happy and proud to launch and a complete redesign of our logo. Fresh, modern, and versatile.
The following iteration retained much of its previous layout but gained new colours. This was a strategy that kept the brand modern and in line with our position at the time: a full-service digital agency, specialised in performance.
In 2008, we went through a process of transforming our purpose from an SEO agency to a business model that also offered consulting services in several other digital marketing disciplines. The tagline “Search Engines Promotion” was removed.
In 2003 we launched a brand with the mission of bringing the attention to the importance of visibility and delivering results in digital. The colours orange and blue, which already existed in the first brand, gained prominence in a new application that was presented with the tagline “Search Engines Promotion”.
Kindly called by us as “the bullet man”, our first brand represented our mission to generate visibility in the search engines for our clients. At that time, we were responsible for placing companies at the top of the search engines, always considering editorial and technology best practices.

Get to know a little more about the process of creating our current brand:

Digital Transformation? Just another day in the office.

Innovation has always been part of our DNA. And 20 years later, our innovation is recognised in some of the several awards we have won and by the numbers we produced in different areas of our business:

We were elected, in early 2019, Google’s Agency of The Year 2018.
Agency of the Year 2018 from Microsoft Bing Ads.
We won the Google Premier Partner Awards 2019 in the Excellence Category Video.
We have already had 15 cases recognized in the ABEMD award.
11 times elected a Great Place to Work.
Pioneers in SEO and Paid Search in Brazil.
We are certified partners from Google, Facebook, Oracle, IBM,
VTEX, Salesforce and Adobe.
Offices in São Paulo, Porto Alegre and London
We have customers in
more than 14 countries and have more than 450 employees.
We are in the magic quadrant of
VTEX through ACCT, a technology company in which
we are shareholders.

We evolve, grow and expand our operations always with
one goal in mind: to transform people and businesses to prosper.

None of this would be possible without our amazing clients. Please see below some testimonials:

“The Smiles and Cadastra partnership has been going on for a few years, and during that time, we feel that we have developed together. We build relationships with great partners, learn even more about the business, run new projects, challenge ourselves strategically, create new areas (here or within Cadastra itself), learn and get it right. Today we understand that our relationship of trust – and because we consider everyone as part of a single team, with common goals – is what makes us more effective, as well as bringing us more maturity in deliveries, which we are even recognized for. We see Cadastra as a company with a young, innovative, technical and specialized profile, open to exchanging experiences, opinions and analysis, with much still to grow...together. ”

Malu Andrade Marketing Manager at Smiles

“I wish Cadastra a Happy Birthday! 20 years of success, let another 20 more to come! You deserve it for all the partnership and commitment you have with your clients! ”

Jannos Artusi Head of E-Commerce Channel Marketing Samsung

“Cadastra completes its 20 years of history – 5 years in partnership with the Samsung Online Store. Together we have built a history of success and growth, which has transformed Samsung's e-commerce into an extremely relevant channel in the market. We can only thank you for the constant and tireless partnership over that time. You have proven yourself much more than a simple agency, becoming an important partner in which we place all our trust to take our Digital Performance Marketing to a new level. Congratulations on the achievement!"

Gustavo Leuzinger E-commerce Marketing Manager at Samsung Electronics

“It’s not about supplier and client, it is about a strong team and walking together with a single purpose to communicate and delight our consumer! This is our partnership with Cadastra, always based on data and optimisations to achieve our goals! Congratulations on the excellence of these 20 years and more to come!”

Juliano Fortini Digital Marketing Coordinator at Samsung Electronics

And in the next 20 years, what will happen?

Certainly, new changes. After all, if there's one thing we're sure of it, it's that change is the only constant.

Whether in 5, 10 or 20 years from now, this is what we will be doing: turning the pages of time, bringing performance and growth to our customers and transforming great brands into digital businesses.

Cadastra 20 years. Leading the change.