Social media marketing (SMM) is a powerful way to reach and build relationships with consumers and prospects. Social networks such as Facebook, Twitter, YouTube, LinkedIn and Instagram, among others, have loyal and qualified audiences that provide interaction with people and brands, as well as enhance lead and sales generation online and offline.
They also play a decisive role in building and understanding the consumption cycle and brand loyalty. Each complete buyer’s journey provides information that can inspire new strategies to influence the buyer’s journey of other consumers.
Brands should understand the purpose of each social network and, based on that, act according to their business objectives, such as awareness, lead generation, conversion etc. They also need to understand and adapt to the audience’s behaviour and be aware of ongoing changes in the networks, which can invariably impact results.
It is then essential to count on the support of professionals who have deep knowledge of each social network, its features and metrics, and are aware of the ongoing evolution of each platform.