One of the internet’s biggest advantages as a communication, interaction and sales channel is that practically everything that happens and is promoted there can be measured. Therefore, it is possible to revise and optimise your strategies to be more aggressive.
Despite this advantage, not all companies are able to obtain the necessary information from the available data to help them make decisions. Data measurement is one of the main challenges currently faced by organisations. Digital analytics arises in this scenario.
It combines three areas:
- Data presentation
When a brand has been implemented and is in operation, it is possible to learn more about its audience and behaviour on digital channels, as well as analyse user browsing to optimise digital campaigns and platforms.
We offer specialised consulting services in digital analytics, e.g. corporate web analytics tools, such as Google Analytics (free version), Google Analytics 360 and Adobe Analytics.