Increasing the effectiveness of a website and its landing pages is one of the daily challenges of marketing and e-commerce teams. Continuous and scalable improvements are only possible through expertise and technology in CRO (conversion rate optimisation).
The conversion rate is one of the main indicators to be tracked, and its growth is critical to increase sales or generate leads. However, many brands often get conversion results below expectations, even with qualified audiences or when defining relationship rules for established bases. This challenge is one of the most common pain points reported by advertisers.
With the increase in business competitiveness, it is paramount that companies not only understand the quality of the daily traffic of visitors to their desktop and mobile sites, but also analyse how these users interact with the page.