The creative field has been undergoing necessary transformations and adjustments to a new reality. Creative pieces need to be more than visually attractive; it also takes strategic knowledge combined with aesthetic sense.
Visual content needs to be adapted to different platforms, be interactive and attractive, pique consumer curiosity, and guide the consumer throughout the conversion funnel.
Therefore, now more than ever, the creative team needs to understand how each communication channel works so that they can design, experiment and innovate in the creation of pieces that delight consumers and are suitable for their context.