Cadastra acquires M3 e-commerce to leverage international expansion and digital commerce services
25/10/2022 | Notícia
São Paulo, October 2022
Cadastra, a global marketing, technology, business strategy, data and analytics solutions company announces the acquisition of the e-commerce agency M3.
M3 is one of the leading technology integrators for digital commerce in Brazil and Latin America. The operation aims to leverage the international expansion of Cadastra (which already has an office in the United Kingdom covering the EMEA market) and the provision of technical infrastructure services for e-commerce, further strengthening its hybrid and multidisciplinary offering for brands investing in the new economy. The acquisition and subsequent integration of M3 into Cadastra will create a new company with 600 professionals across five countries. The deal was advised by Pipeline Capital Tech, a global mergers and acquisitions company and MCS Markup for due diligence.
Thiago Bacchin, the CEO and founder of Cadastra, “we found in M3 a partner with expertise and capabilities that are very complementary to those of Cadastra. They already have a presence, clients and projects in progress in the main markets of Latin America, thus acting as a channel to expand our own services. M3 also deepens our strategic performance in e-commerce by allowing us to carry out implementation across necessary technologies”.
With a team of 125 professionals (80 developers), M3 has particular focus on VTEX software, also being the quadrant leader among the platform service providers in Brazil and Latin America. The agency has an established operation in Latin America with offices in Argentina, Colombia and Mexico. It works with clients such as Carrefour, Allied, Crocs, Coppel, KPMG, Saint Gobain and VTEX itself. M3 has already received relevant recognition from VTEX as Outstanding Agency of 2020, Diamond Certificate and Grand Prix Award, in addition to winning the VTEX Day Hackathon in 2022.
Founder of M3, Pablo Ribeiro, points out that “when implementing or improving technologies for digital commerce, clients have identified – even demanded – solutions in data, market intelligence, performance and digital marketing. Now, we will be able to provide our customers with a 360° range of solutions, accelerating our growth. We also had plans of starting an operation in Europe, which Cadastra already has, providing another great opportunity for joint growth”.
Cadastra’s CEO Thiago Bacchin adds that “the acquisition of M3 is part of our non-organic expansion plan. We have other acquisitions under analysis, which all add to our objective of complementing the existing portfolio and consolidating our global operation”.
Cadastra is a global marketing, technology, business strategy, data and analytics solutions company delivering exponential sales through digital channels. A pioneer and leader in search engine marketing in Brazil, it is the only company in Latin America to offer end-to-end solutions in Digital Transformation, with proprietary methodology, which enables a 93% customer retention rate. It has five business divisions: Business & Strategy (consulting and business strategy), Performance & Growth (media and martech platforms), Engaging Experiences (CRM, technology and SEO), Data & Analytics and Content & Creativity. Cadastra has around 500 professionals in three offices (São Paulo, Porto Alegre and London) and is in the leadership of three quadrants of the ISG Provider Lens™ Martech Solutions and Service Providers 2022 Report (Analysis & Intelligence, Presence & Digital Ads and Martech Strategic Services). In 2022, Cadastra was nominated for Caboré, the most relevant award in the communication industry in Brazil, in the Marketing Service category.
Founded in 2014, M3 is a company that specialises in the implementation and evolution of B2C, B2B, Marketplaces, Cross Border and Omnichannel e-commerce at VTEX, among the most valuable partners in the platform ecosystem. Combines strategy, technique and performance in a 100% collaborative approach. M3 is located in Brazil and in more three countries: Colombia, Argentina e Mexico, totaling 125 employees.