Retailers and companies with a large number of products (SKUs) know how much work it takes to optimise data from the entire portfolio in real time and create advertisements in different media, such as Google Ads, dynamic advertisements on Facebook and Instagram, marketplaces (Mercado Livre, Amazon, Ebay, and OLX, among others), price comparison engines (Buscapé e Zoom) and remarketing websites (RTB, Criteo).
Generally speaking, these media platforms need to receive XML files containing data on the products in “feed” format, given that each one has its own unique characteristics.
This task can be even more complex and challenging when you add a crucial ingredient for the success and sustainability of any campaign: the personalisation and adjustment of the offer to the target public.
SmartXML is a product (SKU) management software for digital media platforms based on XML feeds. It was designed to mitigate the large revenue losses from campaigns dependent on improvements and the optimisation of feeds from their clients.