Cadastra Live: New Economy 2022 Q4 Roundup: AI, Data, and Technology in Advertising

21/10/2022 | Article


New Economy is a series of live events where we convene industry experts to showcase new technology, celebrate innovation, and create discourse around the best way to build sustainable ecosystems for the future.

Hosted on September 8th 2022, our event focused on the subject of AI, data, and technology in advertising, looking at some of the challenges, new technologies, and best practices for the future of the sector. 

We welcomed nearly 100 senior level guests through our doors who were joined by five industry leading experts from martech platforms, AI businesses, and consulting firms. 

There was an incredible programme hosted by 4 fantastic speakers:

  • Omni-Channel Marketing in the Digital Age, Diana Eadington, Head of Corporate Marketing for SambaNova spoke about how technology is upending the omnichannel marketing experience, impacting customer journeys, and driving results for businesses.
  • Beyond the Hype – Putting AI to Work to Build Great Customer Experiences, Josh Muncke, Director, Retail & Consumer at Faculty presented us with hype-free lessons on what market leaders are doing when it comes to actually using AI to build differentiated customer experiences and deliver sustainable commercial results.
  • What is Commerce Media? Natalie Firth, Head of Agency for Criteo – gave us insights into the rise of commerce media, what a cookieless future means for our relationships with our customers and how retailers and non-retailers can build their commerce media data strategy.
  • Why do you need to be digitally curious..? Andrew Grill,  the Actionable Futurist bought the event to a close with high-value leadership insight, opinions on the state of digital disruption, and some key tips for how to use and understand technology to enable you to be ready for a digital-first world

In fact, it was so successful that we are investing in an annual programme of events where we will be bringing together the brightest minds from tech firms, brands, and government bodies to debate the future of our industry. 

More pictures and a look at the programme can be found here

Taking place in Q1 2023 our next event will focus on the future of commerce and will be held in a central London location able to hold upwards of 250 guests. 

Already confirmed to join us on stage are speakers from IBM, Reckitt, Unilever, leading technology platforms, and human rights lawyers.

 

“A sparkling array of speakers, inspiring talks, fantastic conversation, and the energy in the room was great.”

Global B2B Ecosystem Lead

Reckitt

Greig Dowling
Head of Strategy EMEA
To learn more about how Cadastra empowers brands to transform their businesses and drive
exponential change, get in touch with the team by emailing greig@cadastra.com