UX (user experience) is not restricted to the way users interact with systems and digital media. It also includes using other devices, such as TV, smartphone, or even a household appliance – always focusing on user behaviour.
When it comes to brands or products, UX goes beyond design. It is directly related to all the stages of how the customer interacts with brands. At Cadastra, we map the stages of the target audience interaction process from the beginning of the user’s journey to checkout via digital media.
Our UX consulting service consists of analysing user behaviour on specific website pages, identifying improvement points for CRO, information architecture or usability, and conducting interviews and user tests. This allows us to understand the personas’ objectives and how we can connect them to a brand through a process of interaction design and content marketing.