With the constant evolution of technology and access to it, the number of ecommerce platforms in Europe has significantly increased, but there is still a lot of room for growth. The key is speed, business intelligence and capacity to execute.

A few years ago, when the internet was still considered a novelty, and ecommerce was taking its first steps, no one believed that new web retailers could compete with brick-and-mortar giants. In the modernisation process, however, the means of communication changed our interpersonal relationships, our needs and the way we buy.

According to data from Statista, the ecommerce sector in Europe is expected to show an annual growth rate of 6.7%, resulting in a market volume of US$503 billion by 2024.

If we consider the latest data, these figures are even more impressive: In 2018, nearly 268 million European consumers made online purchases worth EUR 198 billion, representing an increase of 9.4% compared to the preceding year. The ecommerce market is expected to show a revenue growth of 10.0% in 2021. And the UK is the 3rd largest ecommerce market in the world.


This shows how the internet and technology are an essential part of many people’s daily lives. Currently, browsing the internet has become a daily habit for almost 75% of the European population, and mass access to information and content that stimulates us all the time, such as images, videos and podcasts, has increased.

Social media also plays a relevant role in this scenario. As the main means of communication between brands and users, it is the second largest buying motivator. According to information from Ebit Nielsen, social media is second only to search engines as the main incentive to buy products and/or services. Additionally, 80% of the consumers who buy through recommendations from social media were pleased with the price and praised their purchase the most.

It is important to remember that beyond changing the way we relate to each other, the internet and technology have revolutionised the way we purchase. Modern consumers are familiar with the internet, frequently search online and offline before buying, take into account the opinion of people they do not know and are increasingly demanding. Online and offline have become complementary. For brands, defining how each channel can coexist without making redundant value propositions is essential.



An ecommerce business has to offer its customers speed, business intelligence and capacity to execute. The greater the knowledge about users, the greater the chance of converting sales. You must consider all business stages, from the development of production, communication and sales strategies to the delivery of products to consumers.

Whether you are a retailer, manufacturer or market investor, ecommerce should be part of your company’s strategies.

The importance of a well-prepared team

The proliferation of online stores in Europe is a sign of a good ecommerce growth perspective in the region. Even in a recovering economic scenario, online sales have been one of the main reasons for the proliferation of entrepreneurs in Europe.

In this scenario of evolution and learning, choosing the right platform is crucial for any retailer’s online success. However, paying close attention to the buyer’s journey and their needs is even more important than choosing a good, functional platform for great results in performance and customer relationship.

Advertisers and retailers who want to implement online stores need the expertise of strategic partners who can offer ecommerce implementation, structuring and management services.

Here at Cadastra, our specialists, strategists and consultants work in partnership with clients to achieve the best performance results. Additionally, our team also implements the VTEX Cloud Commerce and others platforms, adapting the tools to each client’s specific needs.

Get in touch today and let’s talk about your ecommerce!