Digital Transformation

Digital transformation should focus on customer experience using technology as an instrument of change.

We believe the goal of digital transformation is to simplify the relationship between the brand and its consumers. Technologies, processes, tools and methodologies are not the end, but the means to an increasingly relevant and successful customer experience.

Digital transformation is one of the main challenges faced by companies. The way technology has transformed society directly results in changes in consumer behaviour and interaction among society, and requires all industries and business sectors to adapt.

Digital transformation is an innovation process which companies must endure. While delivering more relevant experiences, they should focus on customer experience, and use technology as an instrument of change, while making digital communication the main form of interaction.

Consumers are increasingly connected, and hold in their hands a great power to influence. They are also more demanding, yearning for smarter products and services tailored to their needs.

The customer-brand relationship has been revolutionised by the internet and other digital channels. On the one hand, this has brought both parties closer together and facilitated communication, but on the other hand it has increased the expectation for immediacy among consumers, who now require accurate and instant answers.

Having a digitally focused, customer-centric communication strategy is merely the first step towards being fit for purpose in the new digital economy. More than communicating with consumers online, organisations are required to undergo a structural change where technology plays a central strategic role.

Focus on customer experience

To meet new consumer demands, brands should utilise technologies to provide a personalised service, prioritising troubleshooting and delivering the best customer experience.

In this new modus operandi, good digital communication should be the result of implementing structured processes, marketing techniques and robust tools focused on greater reach and better message performance. This enables consumers a deeper understanding of your offer and, consequently, greater results.

Real digital transformation occurs when there is impact on the business. To remain competitive, brands are increasingly required to provide positive and remarkable experiences for the new consumer. These new models and relationships have streamlined the communication and interaction of brands with their existing, and potential customers.

Technologies and concepts, such as the Internet of Things (IoT), Blockchain, Artificial Intelligence, Big Data, Augmented Reality, Programmatic Buying and Performance Marketing already have a big impact on companies. 

To ensure best practices across a broad range of digital technologies, brands need technical and strategic skills ranging from implementation and adoption to execution, management, and optimization to support a successful rollout.

Marketing should lead digital transformation, but cultural change relies on deep changes in processes, people and paradigms. In other words, it relies on the entire organisation.

Cadastra specialises in supporting enterprise companies on their journey toward digital transformation.

Contact us to learn how we can transform your business!