In addition to providing additional insights about your customers, Google Analytics is a powerful tool that evaluates the results of websites, apps, and online and offline data.
The main goal of GA is to understand how an audience behaves while browsing through the different pages and sections of a website. Google offers two platforms with this feature, known as Google Analytics Standard and Google Analytics 360, previously known as Google Analytics Premium.
Google Analytics 360 is a paid version that, when compared to the standard version, includes added resources, tools and benefits. The coding for both tools is the same, but there are significant differences when it comes to the resources offered by each.
These features are designed to make data more accessible and integrated among Google platforms, offering a range of different tools focused on audience management. However, the Google Analytics 360 version offers extra advantages, including:
- increased data processing limit
- automatic integration with Google solutions
- higher number of customised dimensions
- reports without sampling
- data collection
- data and report updates
- access to dedicated support specialists
