According to Forrester data, the influence of O2O - Online to Offline - in the sales of Brazilian commerce and retail (not including beverages and food) will grow from the current 21.6% to 32.2% of the total revenue, which will reach BRL 365 billion.

Measuring real impacts on the business, such as visits to stores, sales, CLV (Customer Lifetime Value), in an environment where your teams can test, are fundamental attitudes to move in the right direction.

The digital environment enables communication at the exact moment of a consumer's intention, such as the search for a product or service.


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