We believe that real digital transformation happens when it impacts a business. Brands increasingly need to deliver a positive and distinctive experience to the new consumer that has already introduced himself to the public, in order to remain competitive. These are new models and relationships that have narrowed the communication and interaction of brands with their consumers.

Technologies and concepts such as the Internet of Things (IoT), Blockchain, Artificial Intelligence, Big Data, Augmented Reality, Programmatic Buying, Performance Marketing, among others, already impact the life of companies. Acting in these and other areas requires technical and strategic skills, ranging from the implementation of new ways of working and training different teams, to the adoption of technology platforms that will support the different dynamics of communication.

The marketing area must lead the digital transformation, but the cultural change depends on profound updates of processes, people and paradigms.

In this context, Cadastra acts as an important partner of large companies through their journey in the digital transformation, via our work structure and specialized consulting.

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