Brands are certainly familiar with the visitor traffic that their sites receive daily. However, these visitors do not always interact with the page in the desired manner. Conversion Rate Optimization means concentrating efforts to extract as many customers as possible from these visitors by increasing conversions.
Whether buying, clicking or commenting, we use an interaction mapping process on the site to understand what they are and how these key points can be tailored to the best form of conversion. In other words, CRO increases results without necessarily increasing media investments, as it works to improve the conversion rate.