written by Gustavo Bacchin, Co-Founder & COO, Cadastra
It is often said that necessity is the mother of invention. When a new development emerges and changes the context of our lives, human ingenuity rises to meet the challenge.
When automobiles became attainable and commonplace, necessity invented traffic lights. When steel became easy to produce and skyscrapers could be constructed, necessity invented the elevator. And so when 2020 brought us a global pandemic – it was no surprise to see invention and innovation flourish once more.
The impact of COVID-19 saw brands, retailers and businesses of all shapes and sizes accelerate their digital capabilities rapidly – with many progressing what would have been a five year journey in the space of a few months.
But now this rapid leap forward has occurred, what will cut through in 2021? Here we take a look at the five trends we expect to dominate 2021 – and how businesses can take advantage of them.